M2 and M1 Cleaner Cultivation: We want to prevent pollution and contribute to cleaner land and water, through cultivation where less/no use of chemicals is needed. We will use resources in a responsible manner by, for example, reusing water and thus save on water consumption. In addition, our products have a long lifespan and are produced as sustainably as possible.​

R5 A good force around the world: As a business with connections to developing countries, we need to think about how to influence through the entire value chain, and have extra control over situations where the risk of violating human rights increases. We will identify risk situations and choose partners with sound values ​​and in whom we have confidence.

K3 Sustainable consumption with less water: Our solutions enable the production of nutritious food, with almost no waste. By placing the systems locally, close to the customer, you avoid long transports and make it easier for consumers to buy locally grown, and products that otherwise could not even be grown on site.​

S4 and S7 For better societies: GROWPIPES contributes to society by developing and spreading smart solutions that move society forward and reduce the climate burden. We contribute to sustainable community investments and to the technology becoming available locally in places where it would otherwise not be possible to grow.​